You only have one chance to make a first impression. When a visitor arrives at your site, their initial impression is vital -- those first 5 seconds of a visit represent a 'make or break' moment that will turn your visitor into a new customer or a lost opportunity. Site usability (ease of use), architecture and flow are all critical to providing your visitors with an exceptional experience, from first to lasting impression.

Macromedia Flash MX is a powerful environment for creating a broad range of high-impact content and rich applications for the Internet that is used by over 414 million people. You see it everyday with banner ads, animation, and online gaming.